Pop-Up Double Take

Mowing the Art

LawnMowerDoubleTake

This project went through several iterations. We tried to focus on something that would only register as out of place after somebody passed it – the classic double take. Most of our ideas seemed too obvious up front – it would look out of place, and people would notice that first. To get people to just accept it, then suddenly pay attention, is much harder.

We got quite a bit of attention setting up, but nobody actively stopped us. In fact, one particularly engaged viewer offered to help. The janitor/groundskeeper completely ignored the piece until it just about fell on his head.

Building, Test Runs:





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