Pop-Up Double Take

Mowing the Art


This project went through several iterations. We tried to focus on something that would only register as out of place after somebody passed it – the classic double take. Most of our ideas seemed too obvious up front – it would look out of place, and people would notice that first. To get people to just accept it, then suddenly pay attention, is much harder.

We got quite a bit of attention setting up, but nobody actively stopped us. In fact, one particularly engaged viewer offered to help. The janitor/groundskeeper completely ignored the piece until it just about fell on his head.

Building, Test Runs:


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s